Back to deals
Bluefin Industries – Codexa platform
LostBluefin Industries · Insurance · Turkey & MEA
ACV
$112,000
Closed May 14, 2026
- ACV
- $112,000
- Close date
- May 14, 2026
- Fiscal quarter
- 2026-Q2
- Segment
- Mid-market
- Close stage
- Closed Lost
- Seller
- Aylin Demir
- Winning competitor
- Buildbot
- Incumbent
- —
- CRM loss reason
- Performance & scale
Seller view vs customer view
How the CRM-stated reason compares with what the customer actually said.
Conflicting
Seller said
Seller saidPerformance & scale
“Latency during the trial was flagged by engineers.”
Customer said
Customer saidMissing feature
“The other product had the one feature our team uses every day.”
Final reason
Missing feature
Customer names a different reason than the seller logged; customer view used as final.
Extracted reasons
Every reason pulled from sources linked to this deal, with its origin.
- SellerSeller saidHigh confidence· Performance & scale
“Latency during the trial was flagged by engineers.”
Seller view: performance scale
- CustomerCustomer saidHigh confidence· Missing feature
“The other product had the one feature our team uses every day.”
Customer view: missing feature
Attributed root causes
Root causes this deal contributes to, weighted by how much they explain the outcome.
No agentic multi-file edits
First-principles cause behind losses mapped to: missing feature, usability.
Customer said100%