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Tidewater Labs – Pipelinr platform

Lost

Tidewater Labs · Media · North America

ACV

$24,000

Closed Dec 18, 2025

ACV
$24,000
Close date
Dec 18, 2025
Fiscal quarter
2025-Q4
Segment
SMB
Close stage
Closed Lost
Seller
Jonas Weber
Winning competitor
Outreachly
Incumbent
Personaly
CRM loss reason
Contract terms

Seller view vs customer view

How the CRM-stated reason compares with what the customer actually said.

Aligned

Seller said

Seller said

Contract terms

“Legal could not agree on liability and term length.”

Customer said

Customer said

Contract terms

“The liability cap and three-year term killed it with legal.”

Final reason

Contract terms

Seller and customer name the same reason.

Extracted reasons

Every reason pulled from sources linked to this deal, with its origin.

  • SellerSeller saidHigh confidence· Contract terms
    “Legal could not agree on liability and term length.”

    Seller view: contract terms

  • CustomerCustomer saidHigh confidence· Contract terms
    “The liability cap and three-year term killed it with legal.”

    Customer view: contract terms

Attributed root causes

Root causes this deal contributes to, weighted by how much they explain the outcome.

  • Opaque pricing above starter tier

    First-principles cause behind losses mapped to: price too high, competitor discount, contract terms.

    Customer said100%