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Beacon Group – Pipelinr platform

Lost

Beacon Group · Insurance · UK & Ireland

ACV

$15,000

Closed Oct 14, 2025

ACV
$15,000
Close date
Oct 14, 2025
Fiscal quarter
2025-Q4
Segment
SMB
Close stage
Closed Lost
Seller
Elif Kaya
Winning competitor
Outreachly
Incumbent
Outreachly
CRM loss reason
Missing feature

Seller view vs customer view

How the CRM-stated reason compares with what the customer actually said.

Insufficient data

Seller said

Seller said

Missing feature

“Lost on a specific capability gap they listed as a must-have.”

Customer said

Customer said

No reason recorded

No quote captured.

Final reason

Missing feature

No customer interview captured; seller reason used as final.

Extracted reasons

Every reason pulled from sources linked to this deal, with its origin.

  • SellerSeller saidHigh confidence· Missing feature
    “Lost on a specific capability gap they listed as a must-have.”

    Seller view: missing feature

Attributed root causes

Root causes this deal contributes to, weighted by how much they explain the outcome.

  • Generic AI messaging loses enterprise replies

    First-principles cause behind losses mapped to: missing feature, poor discovery.

    Seller said100%