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Westbrook Retail – Pipelinr platform
LostWestbrook Retail · Energy · Benelux
ACV
$34,000
Closed Aug 27, 2026
- ACV
- $34,000
- Close date
- Aug 27, 2026
- Fiscal quarter
- 2026-Q3
- Segment
- Mid-market
- Close stage
- Closed Lost
- Seller
- Tom Becker
- Winning competitor
- Outreachly
- Incumbent
- —
- CRM loss reason
- Relationship
Seller view vs customer view
How the CRM-stated reason compares with what the customer actually said.
Insufficient data
Seller said
Seller saidRelationship
“Competitor had an existing executive relationship.”
Customer said
Customer saidNo reason recorded
No quote captured.
Final reason
Relationship
No customer interview captured; seller reason used as final.
Extracted reasons
Every reason pulled from sources linked to this deal, with its origin.
- SellerSeller saidHigh confidence· Relationship
“Competitor had an existing executive relationship.”
Seller view: relationship
Attributed root causes
Root causes this deal contributes to, weighted by how much they explain the outcome.
Incumbent relationship with Outreachly in enterprise
First-principles cause behind losses mapped to: relationship.
Seller said100%