Back to deals
Alder Retail – Neuraflow platform
LostAlder Retail · Retail · UK & Ireland
ACV
$432,000
Closed Nov 19, 2025
- ACV
- $432,000
- Close date
- Nov 19, 2025
- Fiscal quarter
- 2025-Q4
- Segment
- Enterprise
- Close stage
- Closed Lost
- Seller
- Aylin Demir
- Winning competitor
- Taskmesh
- Incumbent
- —
- CRM loss reason
- Vendor viability
Seller view vs customer view
How the CRM-stated reason compares with what the customer actually said.
Conflicting
Seller said
Seller saidVendor viability
“Board raised concerns about our size and runway.”
Customer said
Customer saidUsability
“Our non-technical team picked the other tool in the first hour.”
Final reason
Usability
Customer names a different reason than the seller logged; customer view used as final.
Extracted reasons
Every reason pulled from sources linked to this deal, with its origin.
- SellerSeller saidHigh confidence· Vendor viability
“Board raised concerns about our size and runway.”
Seller view: vendor viability
- CustomerCustomer saidHigh confidence· Usability
“Our non-technical team picked the other tool in the first hour.”
Customer view: usability
Attributed root causes
Root causes this deal contributes to, weighted by how much they explain the outcome.
Agents fail silently without human-in-the-loop approvals
First-principles cause behind losses mapped to: missing feature, usability, integration gap.
Customer said100%