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Helios Insurance – Codexa platform

Lost

Helios Insurance · Retail · DACH

ACV

$26,000

Closed May 14, 2026

ACV
$26,000
Close date
May 14, 2026
Fiscal quarter
2026-Q2
Segment
SMB
Close stage
Closed Lost
Seller
Lucas Martin
Winning competitor
Testweaver
Incumbent
Testweaver
CRM loss reason
Performance & scale

Seller view vs customer view

How the CRM-stated reason compares with what the customer actually said.

Conflicting

Seller said

Seller said

Performance & scale

“Latency during the trial was flagged by engineers.”

Customer said

Customer said

Switching cost

“Moving our data and retraining people was the real cost.”

Final reason

Switching cost

Customer names a different reason than the seller logged; customer view used as final.

Extracted reasons

Every reason pulled from sources linked to this deal, with its origin.

  • SellerSeller saidHigh confidence· Performance & scale
    “Latency during the trial was flagged by engineers.”

    Seller view: performance scale

  • CustomerCustomer saidMedium confidence· Switching cost
    “Moving our data and retraining people was the real cost.”

    Customer view: switching cost

Attributed root causes

Root causes this deal contributes to, weighted by how much they explain the outcome.

No root causes attributed yet. Run the analysis once reasons have been extracted.