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Northwind Partners – Helpwise AI platform
LostNorthwind Partners · Logistics · UK & Ireland
ACV
$93,000
Closed Sep 1, 2026
- ACV
- $93,000
- Close date
- Sep 1, 2026
- Fiscal quarter
- 2026-Q3
- Segment
- Mid-market
- Close stage
- Closed Lost
- Seller
- Lucas Martin
- Winning competitor
- Ticketron AI
- Incumbent
- Ticketron AI
- CRM loss reason
- Price too high
Seller view vs customer view
How the CRM-stated reason compares with what the customer actually said.
Insufficient data
Seller said
Seller saidPrice too high
“Procurement pushed back on total cost; competitor came in roughly 20% lower.”
Customer said
Customer saidNo reason recorded
No quote captured.
Final reason
Price too high
No customer interview captured; seller reason used as final.
Extracted reasons
Every reason pulled from sources linked to this deal, with its origin.
- SellerSeller saidHigh confidence· Price too high
“Procurement pushed back on total cost; competitor came in roughly 20% lower.”
Seller view: price too high
Attributed root causes
Root causes this deal contributes to, weighted by how much they explain the outcome.
Per-resolution pricing misaligned with high-volume SMB
First-principles cause behind losses mapped to: pricing model mismatch, price too high.
Seller said100%