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Ironwood Partners – Neuraflow platform
LostIronwood Partners · Travel · UK & Ireland
ACV
$12,000
Closed Jun 14, 2026
- ACV
- $12,000
- Close date
- Jun 14, 2026
- Fiscal quarter
- 2026-Q2
- Segment
- SMB
- Close stage
- Closed Lost
- Seller
- Marco Rossi
- Winning competitor
- Agentwise
- Incumbent
- —
- CRM loss reason
- Integration gap
Seller view vs customer view
How the CRM-stated reason compares with what the customer actually said.
Insufficient data
Seller said
Seller saidIntegration gap
“Integration with their existing stack needed custom work.”
Customer said
Customer saidNo reason recorded
No quote captured.
Final reason
Integration gap
No customer interview captured; seller reason used as final.
Extracted reasons
Every reason pulled from sources linked to this deal, with its origin.
- SellerSeller saidHigh confidence· Integration gap
“Integration with their existing stack needed custom work.”
Seller view: integration gap
Attributed root causes
Root causes this deal contributes to, weighted by how much they explain the outcome.
Agents fail silently without human-in-the-loop approvals
First-principles cause behind losses mapped to: missing feature, usability, integration gap.
Seller said100%