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Alder Health – Codexa platform
LostAlder Health · Fintech · Southern Europe
ACV
$119,000
Closed Sep 3, 2026
- ACV
- $119,000
- Close date
- Sep 3, 2026
- Fiscal quarter
- 2026-Q3
- Segment
- Mid-market
- Close stage
- Closed Lost
- Seller
- Lucas Martin
- Winning competitor
- Buildbot
- Incumbent
- —
- CRM loss reason
- Switching cost
Seller view vs customer view
How the CRM-stated reason compares with what the customer actually said.
Aligned
Seller said
Seller saidSwitching cost
“Migration effort from the incumbent was judged too high.”
Customer said
Customer saidSwitching cost
“Moving our data and retraining people was the real cost.”
Final reason
Switching cost
Seller and customer name the same reason.
Extracted reasons
Every reason pulled from sources linked to this deal, with its origin.
- SellerSeller saidHigh confidence· Switching cost
“Migration effort from the incumbent was judged too high.”
Seller view: switching cost
- CustomerCustomer saidHigh confidence· Switching cost
“Moving our data and retraining people was the real cost.”
Customer view: switching cost
Attributed root causes
Root causes this deal contributes to, weighted by how much they explain the outcome.
No root causes attributed yet. Run the analysis once reasons have been extracted.