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Bluefin Group – Codexa platform
LostBluefin Group · Retail · Benelux
ACV
$452,000
Closed Dec 11, 2025
- ACV
- $452,000
- Close date
- Dec 11, 2025
- Fiscal quarter
- 2025-Q4
- Segment
- Enterprise
- Close stage
- Closed Lost
- Seller
- Lucas Martin
- Winning competitor
- Buildbot
- Incumbent
- Testweaver
- CRM loss reason
- Price too high
Seller view vs customer view
How the CRM-stated reason compares with what the customer actually said.
Aligned
Seller said
Seller saidPrice too high
“Procurement pushed back on total cost; competitor came in roughly 20% lower.”
Customer said
Customer saidPrice too high
“Honestly the number was just too high for what we would use in year one.”
Final reason
Price too high
Seller and customer name the same reason.
Extracted reasons
Every reason pulled from sources linked to this deal, with its origin.
- SellerSeller saidHigh confidence· Price too high
“Procurement pushed back on total cost; competitor came in roughly 20% lower.”
Seller view: price too high
- CustomerCustomer saidMedium confidence· Price too high
“Honestly the number was just too high for what we would use in year one.”
Customer view: price too high
Attributed root causes
Root causes this deal contributes to, weighted by how much they explain the outcome.
Seat price 30% above market for 500+ developers
First-principles cause behind losses mapped to: price too high.
Customer said100%