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Granite Logistics – Codexa platform
LostGranite Logistics · Telecom · DACH
ACV
$154,000
Closed Nov 13, 2025
- ACV
- $154,000
- Close date
- Nov 13, 2025
- Fiscal quarter
- 2025-Q4
- Segment
- Enterprise
- Close stage
- Closed Lost
- Seller
- Tom Becker
- Winning competitor
- Buildbot
- Incumbent
- —
- CRM loss reason
- Usability
Seller view vs customer view
How the CRM-stated reason compares with what the customer actually said.
Conflicting
Seller said
Seller saidUsability
“Business users found the competitor easier to adopt.”
Customer said
Customer saidPrice too high
“Honestly the number was just too high for what we would use in year one.”
Final reason
Price too high
Customer names a different reason than the seller logged; customer view used as final.
Extracted reasons
Every reason pulled from sources linked to this deal, with its origin.
- SellerSeller saidHigh confidence· Usability
“Business users found the competitor easier to adopt.”
Seller view: usability
- CustomerCustomer saidMedium confidence· Price too high
“Honestly the number was just too high for what we would use in year one.”
Customer view: price too high
Attributed root causes
Root causes this deal contributes to, weighted by how much they explain the outcome.
Seat price 30% above market for 500+ developers
First-principles cause behind losses mapped to: price too high.
Customer said100%