Back to deals
Ironwood Retail – Helpwise AI platform
LostIronwood Retail · Logistics · North America
ACV
$114,000
Closed Sep 5, 2026
- ACV
- $114,000
- Close date
- Sep 5, 2026
- Fiscal quarter
- 2026-Q3
- Segment
- Mid-market
- Close stage
- Closed Lost
- Seller
- Marco Rossi
- Winning competitor
- Supportiva
- Incumbent
- Ticketron AI
- CRM loss reason
- No budget
Seller view vs customer view
How the CRM-stated reason compares with what the customer actually said.
Conflicting
Seller said
Seller saidNo budget
“Budget was pulled for this year.”
Customer said
Customer saidPrice too high
“Honestly the number was just too high for what we would use in year one.”
Final reason
Price too high
Customer names a different reason than the seller logged; customer view used as final.
Extracted reasons
Every reason pulled from sources linked to this deal, with its origin.
- SellerSeller saidHigh confidence· No budget
“Budget was pulled for this year.”
Seller view: no budget
- CustomerCustomer saidHigh confidence· Price too high
“Honestly the number was just too high for what we would use in year one.”
Customer view: price too high
Attributed root causes
Root causes this deal contributes to, weighted by how much they explain the outcome.
Per-resolution pricing misaligned with high-volume SMB
First-principles cause behind losses mapped to: pricing model mismatch, price too high.
Customer said100%