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Pinecrest Health – Pipelinr platform

Lost

Pinecrest Health · Insurance · Nordics

ACV

$90,000

Closed Aug 28, 2026

ACV
$90,000
Close date
Aug 28, 2026
Fiscal quarter
2026-Q3
Segment
Mid-market
Close stage
Closed Lost
Seller
Jonas Weber
Winning competitor
Outreachly
Incumbent
—
CRM loss reason
Poor discovery

Seller view vs customer view

How the CRM-stated reason compares with what the customer actually said.

Insufficient data

Seller said

Seller said

Poor discovery

“We misread their priorities early in the cycle.”

Customer said

Customer said

No reason recorded

No quote captured.

Final reason

Poor discovery

No customer interview captured; seller reason used as final.

Extracted reasons

Every reason pulled from sources linked to this deal, with its origin.

  • SellerSeller saidHigh confidence· Poor discovery
    “We misread their priorities early in the cycle.”

    Seller view: poor discovery

Attributed root causes

Root causes this deal contributes to, weighted by how much they explain the outcome.

  • Generic AI messaging loses enterprise replies

    First-principles cause behind losses mapped to: missing feature, poor discovery.

    Seller said100%