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Dunmore Labs – Neuraflow platform

Lost

Dunmore Labs · Telecom · Benelux

ACV

$77,000

Closed Dec 8, 2025

ACV
$77,000
Close date
Dec 8, 2025
Fiscal quarter
2025-Q4
Segment
Mid-market
Close stage
Closed Lost
Seller
Marco Rossi
Winning competitor
Agentwise
Incumbent
Orbitalk
CRM loss reason
No budget

Seller view vs customer view

How the CRM-stated reason compares with what the customer actually said.

Conflicting

Seller said

Seller said

No budget

“Budget was pulled for this year.”

Customer said

Customer said

Security & compliance

“Without SOC 2 Type II and EU hosting our security team would not sign off.”

Final reason

Security & compliance

Customer names a different reason than the seller logged; customer view used as final.

Extracted reasons

Every reason pulled from sources linked to this deal, with its origin.

  • SellerSeller saidHigh confidence· No budget
    “Budget was pulled for this year.”

    Seller view: no budget

  • CustomerCustomer saidHigh confidence· Security & compliance
    “Without SOC 2 Type II and EU hosting our security team would not sign off.”

    Customer view: security compliance

Attributed root causes

Root causes this deal contributes to, weighted by how much they explain the outcome.

  • No SOC 2 Type II certification

    First-principles cause behind losses mapped to: security compliance.

    Customer said100%