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Lakeside Systems – Codexa platform

Lost

Lakeside Systems · Travel · Nordics

ACV

$39,000

Closed Aug 8, 2026

ACV
$39,000
Close date
Aug 8, 2026
Fiscal quarter
2026-Q3
Segment
Mid-market
Close stage
Closed Lost
Seller
Aylin Demir
Winning competitor
Buildbot
Incumbent
—
CRM loss reason
References & proof

Seller view vs customer view

How the CRM-stated reason compares with what the customer actually said.

Aligned

Seller said

Seller said

References & proof

“They asked for references in their industry we could not provide.”

Customer said

Customer said

References & proof

“We asked for three customers like us and got one.”

Final reason

References & proof

Seller and customer name the same reason.

Extracted reasons

Every reason pulled from sources linked to this deal, with its origin.

  • SellerSeller saidHigh confidence· References & proof
    “They asked for references in their industry we could not provide.”

    Seller view: references proof

  • CustomerCustomer saidHigh confidence· References & proof
    “We asked for three customers like us and got one.”

    Customer view: references proof

Attributed root causes

Root causes this deal contributes to, weighted by how much they explain the outcome.

  • Few public enterprise references in finance

    First-principles cause behind losses mapped to: references proof.

    Customer said100%