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Beacon Labs – Codexa platform
LostBeacon Labs · Energy · North America
ACV
$287,000
Closed Jun 12, 2026
- ACV
- $287,000
- Close date
- Jun 12, 2026
- Fiscal quarter
- 2026-Q2
- Segment
- Enterprise
- Close stage
- Closed Lost
- Seller
- Tom Becker
- Winning competitor
- Buildbot
- Incumbent
- Testweaver
- CRM loss reason
- Price too high
Seller view vs customer view
How the CRM-stated reason compares with what the customer actually said.
Insufficient data
Seller said
Seller saidPrice too high
“Procurement pushed back on total cost; competitor came in roughly 20% lower.”
Customer said
Customer saidNo reason recorded
No quote captured.
Final reason
Price too high
No customer interview captured; seller reason used as final.
Extracted reasons
Every reason pulled from sources linked to this deal, with its origin.
- SellerSeller saidHigh confidence· Price too high
“Procurement pushed back on total cost; competitor came in roughly 20% lower.”
Seller view: price too high
Attributed root causes
Root causes this deal contributes to, weighted by how much they explain the outcome.
Seat price 30% above market for 500+ developers
First-principles cause behind losses mapped to: price too high.
Seller said100%