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Ironwood Industries – Codexa platform
LostIronwood Industries · Energy · North America
ACV
$533,000
Closed Jul 15, 2026
- ACV
- $533,000
- Close date
- Jul 15, 2026
- Fiscal quarter
- 2026-Q3
- Segment
- Enterprise
- Close stage
- Closed Lost
- Seller
- Hannah Lee
- Winning competitor
- Reviewpilot
- Incumbent
- —
- CRM loss reason
- Price too high
Seller view vs customer view
How the CRM-stated reason compares with what the customer actually said.
Conflicting
Seller said
Seller saidPrice too high
“Procurement pushed back on total cost; competitor came in roughly 20% lower.”
Customer said
Customer saidMissing feature
“The other product had the one feature our team uses every day.”
Final reason
Missing feature
Customer names a different reason than the seller logged; customer view used as final.
Extracted reasons
Every reason pulled from sources linked to this deal, with its origin.
- SellerSeller saidHigh confidence· Price too high
“Procurement pushed back on total cost; competitor came in roughly 20% lower.”
Seller view: price too high
- CustomerCustomer saidMedium confidence· Missing feature
“The other product had the one feature our team uses every day.”
Customer view: missing feature
Attributed root causes
Root causes this deal contributes to, weighted by how much they explain the outcome.
No agentic multi-file edits
First-principles cause behind losses mapped to: missing feature, usability.
Customer said100%