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Silverline Retail – Neuraflow platform
LostSilverline Retail · Insurance · Turkey & MEA
ACV
$30,000
Closed May 17, 2026
- ACV
- $30,000
- Close date
- May 17, 2026
- Fiscal quarter
- 2026-Q2
- Segment
- Mid-market
- Close stage
- Closed Lost
- Seller
- Marco Rossi
- Winning competitor
- Agentwise
- Incumbent
- Orbitalk
- CRM loss reason
- Usability
Seller view vs customer view
How the CRM-stated reason compares with what the customer actually said.
Aligned
Seller said
Seller saidUsability
“Business users found the competitor easier to adopt.”
Customer said
Customer saidUsability
“Our non-technical team picked the other tool in the first hour.”
Final reason
Usability
Seller and customer name the same reason.
Extracted reasons
Every reason pulled from sources linked to this deal, with its origin.
- SellerSeller saidHigh confidence· Usability
“Business users found the competitor easier to adopt.”
Seller view: usability
- CustomerCustomer saidHigh confidence· Usability
“Our non-technical team picked the other tool in the first hour.”
Customer view: usability
Attributed root causes
Root causes this deal contributes to, weighted by how much they explain the outcome.
Agents fail silently without human-in-the-loop approvals
First-principles cause behind losses mapped to: missing feature, usability, integration gap.
Customer said100%