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Westbrook Industries – Helpwise AI platform

Lost

Westbrook Industries · Logistics · Nordics

ACV

$89,000

Closed Jun 23, 2026

ACV
$89,000
Close date
Jun 23, 2026
Fiscal quarter
2026-Q2
Segment
Mid-market
Close stage
Closed Lost
Seller
Priya Nair
Winning competitor
Ticketron AI
Incumbent
—
CRM loss reason
POC execution

Seller view vs customer view

How the CRM-stated reason compares with what the customer actually said.

Insufficient data

Seller said

Seller said

POC execution

“Pilot did not hit the agreed success criteria.”

Customer said

Customer said

No reason recorded

No quote captured.

Final reason

POC execution

No customer interview captured; seller reason used as final.

Extracted reasons

Every reason pulled from sources linked to this deal, with its origin.

  • SellerSeller saidHigh confidence· POC execution
    “Pilot did not hit the agreed success criteria.”

    Seller view: poc execution

Attributed root causes

Root causes this deal contributes to, weighted by how much they explain the outcome.

  • Pilot playbook fails on multi-step technical tickets

    First-principles cause behind losses mapped to: poc execution.

    Seller said100%